Tuesday, October 19, 2010

"Crocodile Group" under the chip, "national character"


A few days ago, I saw an interesting street in Qingdao, a picture, the local front page of several major newspapers are published in the first group of substantially loaded Hisense R & D of digital video processing chip, "the letter core" of Hisense TV off the assembly line news, seemed to shoot straight, and lined up like soldiers.

Successive chips are Chinese companies that do, to pray with us all day stuck in the world of Chinese enterprise IT people a kick out of the throat. Some people come up with a book called "chip a little better discipline."

It is noteworthy that Chinese companies "to do chip" is the ability to zoom into corporate strategy, and some media that Changhong would like to become the chip giant, together with Shanghai Symphony, it is a "crocodile group."

However, Shougang NEC's warning not far away.

There are two chips, one for national security, a development of the industry total. However, domestic enterprises to describe their own chip, like it is a "nation." Then, the chip has "national character" it?

From a commercial sense, the chip is there as an upstream product. Its value is the ability of the downstream products of an important impact on the whole industry chain. So, this is the chip value.

In this sense, if only beneficial to a company or several companies, such as Hisense developed the core chip video processing, as a long period of time, may Zhi Shi Zi Ji Kongzhichengben the Shouduan Hisense. Believe it or not?

In the commercial, the Hisense launched chips, domestic manufacturers still no cheers, taking into account the color TV in the world factory in China, so it limited prospects. Technically, Hisense chip is not unique to China, is not a pioneer, a few years ago, Chengdu and Xi'an have been developed by the company once, but did not realize industrialization and mortality.

Chinese enterprises in promoting their own time, like the ethnic label affixed. Some industry so, but the chip industry may not be. Need chip color TV, PC, camera, mobile phone industry and other industries are the three high - a high degree of globalization, highly standardized, highly coordinated, but it must be trade names, or chips, "nationalism" should be properly defined.

As standard, to sweep the world, will hit the user. At first, Esperanto has been defined as an international language, but in the end, pass the world is English.

Samsung and SMIC is the world's chip industry, the two model, they, as newcomers to quickly become the world leader. If you look at family history SMIC hair, you will find have a global "mind" how important it is.

SMIC growth in the key stage, with the cooperation of the world's chip leader is always the main theme. In the 0.18-micron chip, it is the world's third-largest chip foundry Chartered Semiconductor; in 0.13-micron chip, but also cooperation with Texas Instruments. Since then, it has with the European IC Design Factory Accent Srl, Elpida, Toshiba, Infineon, Infineon Technologies of Germany to reach the transfer of technology and OEM agreement.

Changhong, Hisense, or both, are the terminal equipment manufacturers, in this area, they are the world leader. However, if really like the outside world may say so, to become the chip giant, I am afraid we must first note, the chip can not be a nation.






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